Published in Lead 8/2013

The magazine Lead is a bi-weekly trade magazine published by W&V and is aimed at “(…)digital professionals and online marketers(…)” {Source: lead-digital.de}. The 14th issue featured an interview with Hartmut Herrmann, the boss of Yourfone. The trendsetter in the telephone market Yourfone celebrates its one-year anniversary in a few days. I had Hartmut Herrmann in front of my lens for a little over a year to take the official company photos at the start of the company. What could be more obvious than printing one of my pictures as a large-format background for the interview.

The picture may not correspond to the common ideas of a typical, stylish business portrait, but it comes very close to Herrmann as a person: relaxed in his dealings and thoroughly likeable.

Read comments (6)
  1. Yes 🙂 You know what that meant 🙂 Of course it can always be a start, or of course it can be extremely brilliant, as in your case!! 🙂 In any case, it's always great to have publications and present the images to a different target group in order to spread the word better 🙂 So!! 🙂

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